The role she is currently recruiting is back-office – supporting her in building presentations, workshops and best practice guidelines. She is, therefore, looking for a CRM Analyst with a background in digital marketing or CRM.
If you are familiar with digital marketing KPIs & customer targeting, able to evaluate campaigns and help identify best practices, this might be your dream role! There will be lots of learning opportunities as you and Eleanor will be collating campaign results and testing different activations around the world.
More specifically, within this role you will:
In your first few weeks in this role, you will:
→ have an opportunity to read up on all the materials Eleanor already has on best practices
→ visit a local optical store to get a personal experience of what it’s like to be an optical customer
→have lots of chats with Eleanor to learn about the business and to help you build an understanding that will translate into an ability to recognise the best of the content
→watch videos of conversations relating to the campaigns and best practices already in-house.
→begin to translate those calls and locally produced content into a global best practice summary
In summary, you would be Eleanor’s right hand!
To excel in this role, you need to have:
→ Digital / CRM customer journeys, automation and campaign triggers
→ Campaign optimisation and reporting
→ Data, targeting, testing and reporting
→ Consulting, presentation building, training
Brownie points for:
What’s in it for you?
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.