- Sales & Marketing - Other
iBetYou is a decentralized personal betting protocol. IBetYou uses the basic principles of betting and adds smart contracts, defi, yield farming and more into the whole mix. When a bet is placed both the challenger and their opponent send the stake amount to a smart contract which holds the crypto in escrow. The stake is then tokenized and held in interest yielding protocols such as AAVE, Sushi Bentobox etc. The crypto generated from interest is shared proportionally between the judges and the IBetYou Community at the conclusion of the bet. IBY is a live dApp and is working on Polygon, Moonbeam and Binance Smart chain with more chains pending. We have received grants from AAVE, Polygon, Moonbeam and Near protocol to bring this innovative solution to their ecosystems.
We are looking for a core member of our team. As a Marketing Director, you will be the driving force behind IBY marketing efforts. We have a large pipeline of pending partnerships and integrations and you will be spearheading these efforts and helping us shape the story around IBY. You will have the opportunity to shape and develop a wide range of activities within the business area of operations. This is a challenging role for a person who wants to make an impact and knows how to push a startup to the stars.
Strategy and research
Set marketing goals and objectives
Conduct customer, brand, and product research initiatives
Plan, implement and manage marketing strategies
Participate in the development of branding initiatives
Design, plan and execute effective marketing campaigns
Develop and manage marketing budgets
Monitor costs and budgets
Creating an effective meme strategy
Analysis and reporting
Set and track KPIs on a regular basis and present reports
Use data and reports to make evidence-based decisions
Analyze marketing strategies and suggest improvements
Leadership and management
Offer expert advice to develop innovative advertising, public relations, social media, and events
Negotiate with partners
Guide the day-to-day activities of the marketing team and marketing manager
Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management
May oversee the operation of a company’s website or email marketing program and provide analytics review
Represent the company at public events and media
Stay up to date with the latest news in the space
Stay up to date with the latest best practices
Experience with digital marketing forms such as social media marketing and content marketing with a strong emphasis on crypto marketing.
Good understanding of blockchain marketing or a strong interest to learn about blockchain
Experience working in a digital marketing agency or a crypto startup
Proven marketing campaign experience.
Experience in managing a marketing team.
Strong copywriting skills.
Proven ability to manage budgets.
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords
In-depth knowledge of data analysis
Excellent presentation skills
leadership and organizing skills
Effective time management skills and the ability to multitask.
Excellent organizational and time management skills
Good communication and interpersonal skills
What Do We Offer :
Competitive compensation package
Flexible work schedule and vacation policy.
Fully remote position (preferably close to European timezones)
Bonus in IBY tokens
An opportunity to be on the cutting edge of consumer DeFi
If you feel interested and challenged by this position, we will be glad to hear from you. We deliberately didn’t list among our criteria work experience as a director. We know that there are many professionals who aspire to do more and reach new heights in their careers and we would like to meet you.