I once heard that a squirrel is just a rat with a good marketing strategy. I won't delve into the plausibility or evolutionary history behind this thought, but I will say that this statement resonated with me as a marketer/project manager. While the squirrel and rat are both rodents, the squirrel is perceived and positioned as far more desirable than the rat. This brings me to the point, that in a saturated market with so much consumer choice, how do we use copy as a brand positioning tool in order to set a brand apart from the rest?
I am also a strong believer in lifelong learning and feel that it is key to remaining relevant and establishing accomplished industry thought-leaders. In turn, this feeds strongly into my vision of project execution with an innovative approach.
I can write in varied styles as well as copy-edit, deriving absolute delight in identifying inconsistencies with great attention to detail.
My experience with digital marketing specifically developed into a key focus area after I identified the opportunity that various social publishers create for brands in order to reach their consumers in an intentional, meaningful, memorable and most importantly, measurable way.